ArkStream Capital Portfolio Report for the 2nd Quarter of 2021 (4): NFT, Fashion and Creator Economy
ArkStream Capital invested in about 20 projects in the second quarter of 2021. We will start with a project introduction and track analysis to elaborate on why we invested in Realy and Calaxy.
Realy
1. Project Introduction
REALY is a global street culture industry-focused NFT community, offering one-stop anti-counterfeiting solutions to fashion items and collectibles.
2. NFT & Street Culture
From Crypto Kitties and CryptoPunks to the masterpiece NFT made by Beeple that sold for nearly $70 million at Christie’s auction, to the entire NFT board with a transaction volume of $1 billion, NFT has given the industry a lot of surprises and thoughts.
According to the project situation in the market, we roughly classify NFTs as collectibles, artworks, virtual worlds, games, sports, and tools. Crypto Kitties and CryptoPunks, which exploded in 2017 and 2021 respectively, are usually classified as collectibles or works of art. As we can see, enthusiasm comes after the NFT wave.
For many people, collecting should be a natural habit. For example, in addition to the more traditional collections of stamps, calligraphy and paintings, and signatures, collections can be embodied in any form of objects, for example, the style of sneakers, the color number of the lipstick, a complete set of blind boxes, and all the colors of the game items. The value of these modern collections is more reflected in the fashion and street culture.
Fashion and street culture are interspersed in the entire NFT ecology. Realy’s NFT combining physical fashion brands, street brands shoes, luxury goods and other commodities has begun to come up, catching the core of fashion culture especially street culture and to explore the combination of physical goods and digital goods.
3. Why invest in Realy?
Realy securely uploads the items to the chain by implanting and binding NFC chips in fashion items, and grants them a globally unique ID through NFT technology, so that buyers can obtain both physical and digital proof of ownership.
Many fashion brands have cooperated with Realy, including the well-known fashion rock, pop, hip-hop, and even the two-dimensional culture and other styles. Provide a market for brand fans to trade and interact with other users (including brand artists and celebrities), and display their collections anytime, anywhere. Fashion culture and Intellectual Property will bring a lot of traffic and innovation to Realy in the future.
REALY Global provides a platform for designer brands items and street culture items to sell. Applications like Mars Space Station provide collections specially issued by Huachenyu, a Chinese singer. Stars or KOLs can also cooperate with Realy to design applications based on the fan community, such as the Mars space station. Combining the physical industry and e-commerce can help Realy quickly accumulate traffic and market.
Realy provides the public with an NFT market and platform for display, interaction, and trading through fashion and street culture.
Calaxy
1. Project Introduction
Founded by Spencer Dinwiddie, the NBA superstar. Calaxy is the open social marketplace designed & built by Creators for Creators.
2. NFT & Creator Economy
From industries such as traditional Internet and e-commerce that occupy a huge market share, it can be seen that products with social attributes can often quickly occupy the market. It is a consensus that social products have an absolute advantage. NFT and social tokens here not only have social attributes but also have financial attributes.
Currently, there are several types of social tokens defined in the NFT market, 1. Social token issuance platform, for example, Roll, Fyooz, and Calaxy; 2. Community social tokens, for example, Whale and FF 3. Personal social tokens, for example, Mork and Skull. At present, the market value of Whale alone has reached around 45 million US dollars.
Social tokens, regardless of individuals, communities, and platforms, have accumulated a large amount of valuation. Although some of these projects may be exaggerated in the short to medium term, in the long run, individuals and platforms that promote the creation of social tokens can create a lot of value.
3. Why invest in Calaxy?
According to the data (Analysis Report on China’s Fan Economy Market in 2021), the market size of China’s fan economy-related industries in 2019 alone exceeded 3.5 trillion yuan, a year-on-year increase of 24.3%. Fan economy and rice circle culture have gradually matured in the market. We are optimistic about the future prospects of Calaxy choosing the track.
Calaxy was founded by Spencer Dinwiddie, an NBA player and technology enthusiast. He himself has a certain reputation and fans in the sports industry and star industry. At the same time, Spencer Dinwiddie is the MVP of the Hedera community. He has worked extensively on various blockchains including Ethereum and Flow.
Calaxy has advisors ranging from Roham Gharegozlou from Dapper Labs to Ezekiel Elliott (with 2.16 million Twitter followers) from the Dallas Cowboys to Rahul Kothari from Bluesky. And Matt James from The Bachelor, Luke Walton, coach of the National Basketball Association, Jonathan Padilla, former head of blockchain strategy at PayPal, and NFL player Larry Ogunjobi, and other well-known KOLs have all participated in Calaxy.
Calaxy’s function combines social attributes and fan economy. As a KOL, you can publish your own social tokens on the Calaxy platform. Fans can purchase tokens for consumption to decide how you wear a game or the genre of your next music. At the same time, KOLs can also reward their loyal fans with their tokens. These multiple interactions can generate user stickiness and generate more usage scenarios.
About ArkStream Capital
Founded by @Block_Ark, ArkStream Capital is a token fund dedicated to growing Web3.0 unicorns. Our portfolio includes Efinity, Calaxy, HOPR, Xend, Litentry, etc.
Website: https://blockark.io
Twitter: https://twitter.com/ark_stream
Twitter: https://twitter.com/Block_Ark
